The three things Meghan Markle must do to increase her popularity ahead of UK return

Meghan Markle and Prince Harry have been urged to do these three things to boost the Sussexes’ popularity, after facing the “wrath of the public” in recent years.

The Duchess of Sussex’s popularity has fallen to an all-time low, as the people with a negative view of Meghan make up 68 per cent, according to a YouGov survey published earlier this month.

Reports have claimed she now wants to hire a stellar publicist to promote a new business venture in 2024 that is said to have been months in the making.

A PR expert has now said Meghan and Harry are “absolutely right” to relaunch the Sussex brand in the UK but will need to avoid the American PR strategy to get the public back on their side.

Meghan has not travelled to Britain since the late Queen Elizabeth’s funeral in September 2022 and previously vowed she would “never step foot in England again.

Carla Speight exclusively told Express.co.uk that at the heart of the couple’s strategy should be philanthropy. Still, they will need someone who understands the British media and is “prepared for the battle ahead to turn public opinion back”.

She shared: “If Matt Hancock can turn public opinion after breaking lockdown rules to conduct an affair, with the right PR behind them, Harry and Meghan will be able to remind the public of who they really are. From there, opinions will change for the better.

“This isn’t the first time a Royal exiteer has suffered the wrath of the public.”

The expert referenced the late Princess Diana, who was able to sway the public’s opinion in her favour, with her notable charity work and worthy causes including the opening of the UK’s first purpose-built HIV/AIDS unit at London’s Middlesex Hospital in 1987.